Changing old stories into Hsinhua – The sprout and growth of Social Entrepreneurship Silicon Valley
Hsinhua, the hub of the material distribution of Tainan in the past, presents diverse business activities and models. Numbers of old shops and old-fashion streetscape still exists in the present time; nevertheless, due to the years of harsh weather, old buildings have gradually been forgotten by people. Moreover, the demographic changes in terms of low birth rate, high aging populations, and excessive concentration of the emigrated population in metropolitan regions result in the slow disappearance of prosperity. As a result, a group of faculty members and students of Chang Jung Christian University (CJCU) conducts a university social responsibility (USR) project funded by the Ministry of Education of Taiwan. They cooperate with residents and young entrepreneurs to establish the “Social Entrepreneurship Silicon Valley” in Hsinhua Tainan. Embracing the principles of social innovation and economic sustainability, these young entrepreneurs have started their social enterprises to create, share, and prosper Hsinhua together.
Inspired by the spirits of the Yunus Social Business Alliance, the USR project of CJCU contributes to the germination of Social Entrepreneurship Silicon Vally and provides a platform to link local young entrepreneurs who want to come back to their hometown, Hsinhua. These young entrepreneurs cooperate to generate energetic social innovation thoughts and business models provided for the entrepreneurship. Meanwhile, the shared power is connected with professional courses in schools for the co-creation with students, allowing students to integrate into the social innovation climate to stimulate the germination of social entrepreneurship. The basis of Social Entrepreneurship Silicon Valley is to reshape the stories of local characteristic old buildings and change old stories into Hsinhua. Chang Jung Christian University, with the USR program, adopts “Tavocan Story Museum”, one of the Japanese-style dormitories, from Tainan City Government, as the social entrepreneurship base, combines with “KK print”, the returning social entrepreneurship youth, and engages in the creation of story house with students to design five mascots of Hsinhua and cultural and creative products to present the “past, present, and future” of Hsinhua.
For the operation and sustainability of Social Entrepreneurship Silicon Valley, the establishment of “Social Enterprise Ecosphere” is an important core structure. The combination of the social entrepreneurship base of “Tavocan Story Museum”, Yunus Social Business Alliance, school curricula, placemaking, and social entrepreneurship product development is the key element. The creation of the social entrepreneurship field is also an important part. USR program, through the interdisciplinary cooperation of the College of Management and School of Fine Arts, combines local and industrial power to complete the large painted wall of four townhouses and present the elements of humane history, architectural monuments, traditional culture, and agricultural characteristics in Hsinhua to reshape local characteristics of Hsinhua and create the Hsinhua Social Entrepreneurship Silicon Valley field.
Among Social Business Alliance members, Mogather Social Enterprise, with local business for a decade, is an indicator representative. From the new-born of traditional shops in local Hsinhua to attracting the exchange and cooperation of many domestic teams, they become important partners of the USR program of Chang Jung Christian University. Moreover, more social entrepreneurship youth return to home in Hsinhua, such as the ceramist Zhan Lu Studio, the designer KK print, Tabibito coffee shop, the third-generation Happy Chinese medicine pharmacy, and Rona horticultural therapy. Insisting on the belief in sustainable heritage and local rooting, products, and service-related to young entrepreneurs, agricultural innovation, and social entrepreneurship are integrated, through the management of characteristic fields, to highlight the value of local industries, fill in the gap of contemporary industrial development, and construct the base for youngsters’ sustainable stay. The positioning of Yunus Social Business Alliance is to link local young entrepreneurs and as well as combine professional courses in schools with the involvement of students to collaboratively hold social enterprise promotion activities, e.g. social enterprise product implementation of natural bath bag, experience in centurial rice polisher, and food and agriculture education of rice DIY. By sharing resources and opportunities and claiming the value of social enterprises, more young social entrepreneurs could involve in the historic districts in Hsinhua to achieve the goals of social innovation and economic sustainability.
Chang Jung Christian University, through the USR project, also proactively expands local cooperation and resource network, e.g. connecting local partner school, Hsin Hua Senior High School, to search the important history of “sewing machine shop” in Hsinhua and exhibit the fieldwork outcomes in story house as well as connecting other universities to co-create local characteristic products and services. What is more, to reinforce the promotion of Social Entrepreneurship Silicon Valley, multiple workshops are established through co-creation with industries, teachers could lead students to co-develop and create “Story Cake Cart” with historic stories and epitome of old streets as well as develop “Tavocan Adventure APP” with historic characteristics and local interpretation with businesses. Through the USR program, teachers could lead students, through curricula, to collaboratively promote the development of Social Entrepreneurship Silicon Valley.
For the past 300 days, the USR project has organized more than 40 activities in conjunction with more than 10 courses. There are more than 15 faculty members and hundreds of students attending the Social Entrepreneurship Silicon Valley USR project. In addition, more than 20 students in social entrepreneurship teams continuingly engaged in the Hsinhua field for more than 100 days. “Changing old stories into Hsinhua” is not a slogan, but an interpretation. The Social Entrepreneurship Silicon Valley USR project induces the collaborative participation of teachers and students, interprets and innovate local links, and, with education learning and local industrial development as the common vision, shape Hsinhua industry community to enhance economy, strengthen the story marketing, and reinforce the local impressions. The complete link of field, social entrepreneurship, and resources to collaboratively build “Hsinhua-Social Enterprise Ecosphere” would promote placemaking and historical heritage to the world for sustaining “real Hsinhua”.
Inspired by the spirits of the Yunus Social Business Alliance, the USR project of CJCU contributes to the germination of Social Entrepreneurship Silicon Vally and provides a platform to link local young entrepreneurs who want to come back to their hometown, Hsinhua. These young entrepreneurs cooperate to generate energetic social innovation thoughts and business models provided for the entrepreneurship. Meanwhile, the shared power is connected with professional courses in schools for the co-creation with students, allowing students to integrate into the social innovation climate to stimulate the germination of social entrepreneurship. The basis of Social Entrepreneurship Silicon Valley is to reshape the stories of local characteristic old buildings and change old stories into Hsinhua. Chang Jung Christian University, with the USR program, adopts “Tavocan Story Museum”, one of the Japanese-style dormitories, from Tainan City Government, as the social entrepreneurship base, combines with “KK print”, the returning social entrepreneurship youth, and engages in the creation of story house with students to design five mascots of Hsinhua and cultural and creative products to present the “past, present, and future” of Hsinhua.
For the operation and sustainability of Social Entrepreneurship Silicon Valley, the establishment of “Social Enterprise Ecosphere” is an important core structure. The combination of the social entrepreneurship base of “Tavocan Story Museum”, Yunus Social Business Alliance, school curricula, placemaking, and social entrepreneurship product development is the key element. The creation of the social entrepreneurship field is also an important part. USR program, through the interdisciplinary cooperation of the College of Management and School of Fine Arts, combines local and industrial power to complete the large painted wall of four townhouses and present the elements of humane history, architectural monuments, traditional culture, and agricultural characteristics in Hsinhua to reshape local characteristics of Hsinhua and create the Hsinhua Social Entrepreneurship Silicon Valley field.
Among Social Business Alliance members, Mogather Social Enterprise, with local business for a decade, is an indicator representative. From the new-born of traditional shops in local Hsinhua to attracting the exchange and cooperation of many domestic teams, they become important partners of the USR program of Chang Jung Christian University. Moreover, more social entrepreneurship youth return to home in Hsinhua, such as the ceramist Zhan Lu Studio, the designer KK print, Tabibito coffee shop, the third-generation Happy Chinese medicine pharmacy, and Rona horticultural therapy. Insisting on the belief in sustainable heritage and local rooting, products, and service-related to young entrepreneurs, agricultural innovation, and social entrepreneurship are integrated, through the management of characteristic fields, to highlight the value of local industries, fill in the gap of contemporary industrial development, and construct the base for youngsters’ sustainable stay. The positioning of Yunus Social Business Alliance is to link local young entrepreneurs and as well as combine professional courses in schools with the involvement of students to collaboratively hold social enterprise promotion activities, e.g. social enterprise product implementation of natural bath bag, experience in centurial rice polisher, and food and agriculture education of rice DIY. By sharing resources and opportunities and claiming the value of social enterprises, more young social entrepreneurs could involve in the historic districts in Hsinhua to achieve the goals of social innovation and economic sustainability.
Chang Jung Christian University, through the USR project, also proactively expands local cooperation and resource network, e.g. connecting local partner school, Hsin Hua Senior High School, to search the important history of “sewing machine shop” in Hsinhua and exhibit the fieldwork outcomes in story house as well as connecting other universities to co-create local characteristic products and services. What is more, to reinforce the promotion of Social Entrepreneurship Silicon Valley, multiple workshops are established through co-creation with industries, teachers could lead students to co-develop and create “Story Cake Cart” with historic stories and epitome of old streets as well as develop “Tavocan Adventure APP” with historic characteristics and local interpretation with businesses. Through the USR program, teachers could lead students, through curricula, to collaboratively promote the development of Social Entrepreneurship Silicon Valley.
For the past 300 days, the USR project has organized more than 40 activities in conjunction with more than 10 courses. There are more than 15 faculty members and hundreds of students attending the Social Entrepreneurship Silicon Valley USR project. In addition, more than 20 students in social entrepreneurship teams continuingly engaged in the Hsinhua field for more than 100 days. “Changing old stories into Hsinhua” is not a slogan, but an interpretation. The Social Entrepreneurship Silicon Valley USR project induces the collaborative participation of teachers and students, interprets and innovate local links, and, with education learning and local industrial development as the common vision, shape Hsinhua industry community to enhance economy, strengthen the story marketing, and reinforce the local impressions. The complete link of field, social entrepreneurship, and resources to collaboratively build “Hsinhua-Social Enterprise Ecosphere” would promote placemaking and historical heritage to the world for sustaining “real Hsinhua”.
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University characteristic Startup Stage Project
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Tainan City
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Chang Jung Christian University
484votes
Further reading
Measures for Leaving a Message to Enter the Draw for the Live Streaming of the Opening Ceremony
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Event Period
From 13:00 to 14:00 on December 12 (Saturday), 2020
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Event Measures
Log in to your personal Facebook or Google account to proceed with leaving a message; each account with a successful message of #2020usrexpo left before the end of the live streaming of the opening ceremony will have an opportunity to enter the draw, and each account is restricted to winning the prize once only.
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List of Winners
On December 14 (Monday), 2020, the list of winners will be announced on the event official website https://2020usrexpo.org/) Announcement of the list of winners
Event Prize Content
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1st Prize
“Huei Yeh” Power Extreme Massage Gun 1 winner
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2nd Prize
Nestle Dolce Gusto Genio 2 1 winner
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3rd Prize
KINYO Bluetooth 5.0 Wireless Speaker 2 winner
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4th Prize
7-11 Gift Voucher valued at NT$200 27 winner
Announcement of the list of winners
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