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National Taipei University of Technology founded Atayal Jian-Shi Agriculture with Quri Tribe in Hsinchu

  1. 相距100多公里的國立臺北科技大學與新竹縣尖石鄉玉峰村－石磊部落開啟合作
  2. 2018年底由北科大與中原商業設計系跨校團隊規劃，正式推出石磊友善蔬菜品牌，推廣極具泰雅特色的友善農法
  3. 依照部落需求搭配相關課程，實地走訪場域、找出問題並解決，以提升大專生實務解決能力
  4. 定期舉辦都會市集，提升石磊友善蔬菜品牌形象
  5. 2020年3-4月專業攝影團隊拍攝在地小農形象系列影片，推廣石磊部落引以為傲的友善農法
  6. 2020年4月禱告山靈修小屋再設計，實地場勘、調查、草圖設計到模型製作，向部落耆老及教會領導提案
  7. 2020年7-9月於宇老平台搭建直賣所，除銷售實用性及景觀優勢，為在地部落小農增加更多曝光度與收入，回饋在地
  8. 協助部落從運輸到冷藏，打造完整冷鏈設計，2020年7月邰利股份有限公司提供的「石磊友善蔬菜」冷藏車正式上路
  9. 部落耆老提案再造泰雅智慧冷窖，搭建具傳統智慧及現代技術的天然冰箱（進行中）
  10. 每顆蔬菜都由{石磊友善蔬菜}小農用心耕作、悉心挑選而成，期望帶給消費者安心、健康的選擇。

Since March 2018, National Taipei University of Technology has been working with Quri tribe from Yufeng Village, Jianshi Township, Hsinchu County, which locates more than a hundred kilometers away from the campus, conducting Indigenous People's Humanitarian Architecture and Agroecological Innovations Development Program. Members of college utilize their professional knowledge to initiate discussion with tribes, while clarifying their needs. Thus Atayal Jian-Shi Agriculture was founded in 2018.



National Taipei University of Technology and Quri tribe advertise Atayal farming technique through brand marketing, promoting eco-friendly vegetarian diet. Through bilateral communication, they discuss foreign and domestic issues with collaborators, forming international educational network and USR training facility.



「Integrating sessions from different schools and industries」



Combining architecture, civil engineering, marketing, design, cold chain, and interaction, National Taipei University of Technology meet social demands through professional capabilities. It provides practical sessions in accords to tribal demands, while enhancing essential abilities of undergraduates. Through diverse concepts of colleges and departments, the university creates innovative modes of management through innovation and practices.



「Protect local environment with local tribes」



The university conducts new management from cultural, industrial, and technical aspects, endeavoring to renovate the tribes. In addition to integrating tribal consensus and improve local working opportunities, the project would also sustain local environment, leaving a well-balanced ecosystem for posterity.



NTUT and CYCD have collaborated on marketing design for Quri tribe. The Facebook fan page of Atayal Jian-Shi Agriculture is founded to increase social exposure for the brand, which provides a marketing platform for vegetables, explanation over agricultural products, and information regarding harvest season purchases. Images and videos are provided for promotion as well. So far the fan page has 2464 followers, which each post receives 890 clicks on average. Promotional videos have been shot by a professional filming crew for local farmers, which advertise Quri tribe’s eco-friendly farming technique. In addition to managing social network the staff also plan to promote the brand image through urban market, cold chain system design, toxins examination.



「University Social Responsibility and reconstruction of tribal buildings」



NTUT's architectural team possesses years of construction experience. It manages issues of social service and public space, and encourages youngsters to return to tribes for building new houses through training sessions of college. It is hoped that the new living quality of buildings could draw youngsters to return to their hometown. For the redesign of meditation hut on Prayer Mountain, students collaborated with local elders and church on on-site assessment, investigation, blueprint design, model production, and proposal. In July 2020, a small shop has been constructed on Yulao Terrace. In addition to practical use for sale and viewing advantage, it is hoped that tourists could stay on the terrace and purchase agricultural products and handicrafts, in order to increase the exposure and income of local farmers.



In addition to public space project, the team has utilized its proficiency in architecture, cold chain, and civil engineering, and constructed Atayal smart fridge with the proposal of local elders. The fridge is built with eco-friendly, waterproof, and antiseptic composite materials. Mud walls have been replaced by concrete walls, with the addition of temperature and humidity sensors and mountain spring. The natural fridge is built on modern Atayal wisdom and modern technology.



「 collaboration between university and tribe on international communication」



NTUT has conducted academic researches concerning sustainable development with Chulalongkorn University, Kyushu University, Saga University, and Tokyo Metropolitan University. The topics include management of eco-friendly farms, public housing design, and soil conservation, and reconstruction of natural view. Quri tribe has been conducting sermons with Iban of Malaysia, generating agricultural communication through cultural and religious exchange. In the future, the university would evaluate the experience of using agricultural technique of Quri tride to transform Iban’s living economy, in order to develop friendly exchange with domestic and foreign aboriginals.



In the future, NTUT would continue to spend efforts on creating better lives with tribal partners, while crafting sustainable farms and promoting sustainable development of tribal community, making them into a standard of development for South Pacific aboriginals.


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