Loving and Healthy Community; Common Growth and Prosperity
I still remember that our 73-year-old senior, WenXiong, was diagnosed with dementia and cancer cell metastasis in many parts of body six years ago. He had one foot in the grave and only had a few months to live. The neighbors invited him to attend activities in Dongshi Community Caring Center. In the beginning, he was not comfortable. However, inspired by the enthusiasm, he was gradually able to dance, perform and engage in the game competition with senior friends. He got along well with his senior friends. Currently, the 79-year-old WenXiong can move freely and speak out the name of every friend. He often said with a smile, “I eat, drink, dance, exercise here and outlive what doctors predicted for years. My life now is earned from the center.” This is the true story of seniors of Dongshi Community Caring Center, and the community is pursuing this target (i.e. caring for the elderly) at present.
Having been dedicating to the caring for the elderly in Guanmiao Dist. for years, Chia Nan University of Pharmacy＆Science (hereafter CNU) has built Dongshi Community Caring Center into an important platform for seniors to participate in healthy promotion activities. The Dongshi Community Caring Center, with “Promotion of LOHAS for Seniors” as core services, has become the successful model for Guanmiao Dist. to promote health activities for seniors. In the early stage, CNU laid its focus on the training of local care givers, volunteers and instructors for prevention and deferring of disability. In addition to implementing the philosophy of “hiring of local talents”, CNU also trained local care givers. Furthermore, CNU assisted Dongshi Community in winning the “2019 Excellent Community Awards of Ministry of Health and Welfare”. In the same year, CNU actively invited the on-campus elites to jointly cooperate with Guanmiao District Executive, public representatives, and the local traders to conduct “university social responsibility practice project- Fragrance of Strong Foreign Style, Revival of Loving Care for Guanmiao Dist (abbreviated as USR plan). Three major schemes were conducted as follows: Promotion of LOHAS for Seniors, Local Specialty and Safety Guarantee and E-channel for the Marketing Integration. By extension, these major schemes were intended to nurture local talents in the following fields: (1) the LOHAS of seniors, (2) local guide and explanation, (3) the development of baking souvenir and food specialty, and (4) the online marketing. In a nutshell, this project was expected to promote the health of seniors in the community, the values of local specialty and the revival of the marketing channels for the local specialties.
Healthy seniors are valuable assets to our nation. The activity Promotion of LOHAS for Seniors was conducted at Dongshi Community Caring Center in Guanmiao Dist. Regarding the problems in backaches and numbness in hands and feet that community seniors frequently suffered from, CNU faculties and students led the seniors of the community to take part in health promotion activities. Through diversified and balanced exercise of stretching, aerobic, muscle force and balance and interesting board games, seniors simultaneously engaged in the interpersonal communication, physical activities and brain strengthening tasks to remain their health condition. CNU students have dedicated themselves to the local care activities, and they were awarded the regional identity. By doing so, local community residents indeed experienced the real significance of CNU. Student Wu, who participated in the local service activity, said, “The seniors are more diligent in doing exercises. They are indeed lovely. All of our efforts have been paid off when the seniors reveal their smiles through the exercise.” Luo Liang, Executive Officer of Dongshi Community, said with a smile. The health promotion activities allow seniors to stay healthy and engage in the volunteer jobs. Their participation develops community industries and helps more seniors.”
In addition, CNU also offered community residents to train classes regarding special banquets and baking products to apply Guanmiao-specific green bamboo shoot, pineapple and Guanmiao noodles to develop special meals and baking products to feature local cuisines of Guanmiao Dist., such as Pineapple and Bitter Gourd Chicken, Salted Egg Green Bamboo Shoot, Golden Diamond Pineapple Cake, Whole-grain Healthy Bread, Pineapple Steamed Bun and Pineapple Egg Roll. To this end, CNU professors and students teamed up with local residents to design souvenir gift boxes and tissues featuring Guanmiao District. The purpose was to further glorify the local brand and develop locally featured products. By extension, the overall values of local products were bolstered through the safety inspection in the food and raw materials, the promotion of local delicacies, and the guarantee of the food security. Furthermore, this project integrated marketing channels and effectively helped volunteers promote community products and then increased substantial incomes. The community gave back the profits to the Caring Center and offered free meals to seniors to shape Dongshi Community into an excellent life circle.
In short, this project is expected to transform the community into a social enterprise, implant public benefit values and promote benign development of regional economy through implementing the plan and introducing innovative philosophy of social marketing. By doing so, Dongshi Community is touted as the new of Guanmiao Dist. to achieve the diversified values of co-prosperity between local communities and CNU.
Having been dedicating to the caring for the elderly in Guanmiao Dist. for years, Chia Nan University of Pharmacy＆Science (hereafter CNU) has built Dongshi Community Caring Center into an important platform for seniors to participate in healthy promotion activities. The Dongshi Community Caring Center, with “Promotion of LOHAS for Seniors” as core services, has become the successful model for Guanmiao Dist. to promote health activities for seniors. In the early stage, CNU laid its focus on the training of local care givers, volunteers and instructors for prevention and deferring of disability. In addition to implementing the philosophy of “hiring of local talents”, CNU also trained local care givers. Furthermore, CNU assisted Dongshi Community in winning the “2019 Excellent Community Awards of Ministry of Health and Welfare”. In the same year, CNU actively invited the on-campus elites to jointly cooperate with Guanmiao District Executive, public representatives, and the local traders to conduct “university social responsibility practice project- Fragrance of Strong Foreign Style, Revival of Loving Care for Guanmiao Dist (abbreviated as USR plan). Three major schemes were conducted as follows: Promotion of LOHAS for Seniors, Local Specialty and Safety Guarantee and E-channel for the Marketing Integration. By extension, these major schemes were intended to nurture local talents in the following fields: (1) the LOHAS of seniors, (2) local guide and explanation, (3) the development of baking souvenir and food specialty, and (4) the online marketing. In a nutshell, this project was expected to promote the health of seniors in the community, the values of local specialty and the revival of the marketing channels for the local specialties.
Healthy seniors are valuable assets to our nation. The activity Promotion of LOHAS for Seniors was conducted at Dongshi Community Caring Center in Guanmiao Dist. Regarding the problems in backaches and numbness in hands and feet that community seniors frequently suffered from, CNU faculties and students led the seniors of the community to take part in health promotion activities. Through diversified and balanced exercise of stretching, aerobic, muscle force and balance and interesting board games, seniors simultaneously engaged in the interpersonal communication, physical activities and brain strengthening tasks to remain their health condition. CNU students have dedicated themselves to the local care activities, and they were awarded the regional identity. By doing so, local community residents indeed experienced the real significance of CNU. Student Wu, who participated in the local service activity, said, “The seniors are more diligent in doing exercises. They are indeed lovely. All of our efforts have been paid off when the seniors reveal their smiles through the exercise.” Luo Liang, Executive Officer of Dongshi Community, said with a smile. The health promotion activities allow seniors to stay healthy and engage in the volunteer jobs. Their participation develops community industries and helps more seniors.”
In addition, CNU also offered community residents to train classes regarding special banquets and baking products to apply Guanmiao-specific green bamboo shoot, pineapple and Guanmiao noodles to develop special meals and baking products to feature local cuisines of Guanmiao Dist., such as Pineapple and Bitter Gourd Chicken, Salted Egg Green Bamboo Shoot, Golden Diamond Pineapple Cake, Whole-grain Healthy Bread, Pineapple Steamed Bun and Pineapple Egg Roll. To this end, CNU professors and students teamed up with local residents to design souvenir gift boxes and tissues featuring Guanmiao District. The purpose was to further glorify the local brand and develop locally featured products. By extension, the overall values of local products were bolstered through the safety inspection in the food and raw materials, the promotion of local delicacies, and the guarantee of the food security. Furthermore, this project integrated marketing channels and effectively helped volunteers promote community products and then increased substantial incomes. The community gave back the profits to the Caring Center and offered free meals to seniors to shape Dongshi Community into an excellent life circle.
In short, this project is expected to transform the community into a social enterprise, implant public benefit values and promote benign development of regional economy through implementing the plan and introducing innovative philosophy of social marketing. By doing so, Dongshi Community is touted as the new of Guanmiao Dist. to achieve the diversified values of co-prosperity between local communities and CNU.
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University characteristic Startup Stage Project
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Tainan City
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Chia Nan University of Pharmacy ＆ Science
545votes
Further reading
Measures for Leaving a Message to Enter the Draw for the Live Streaming of the Opening Ceremony
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Event Period
From 13:00 to 14:00 on December 12 (Saturday), 2020
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Event Measures
Log in to your personal Facebook or Google account to proceed with leaving a message; each account with a successful message of #2020usrexpo left before the end of the live streaming of the opening ceremony will have an opportunity to enter the draw, and each account is restricted to winning the prize once only.
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List of Winners
On December 14 (Monday), 2020, the list of winners will be announced on the event official website https://2020usrexpo.org/) Announcement of the list of winners
Event Prize Content
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1st Prize
“Huei Yeh” Power Extreme Massage Gun 1 winner
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2nd Prize
Nestle Dolce Gusto Genio 2 1 winner
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3rd Prize
KINYO Bluetooth 5.0 Wireless Speaker 2 winner
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4th Prize
7-11 Gift Voucher valued at NT$200 27 winner
Announcement of the list of winners
The various prizes are expected to be notified via email and also announced on the event official website on December 14 (Monday), please will the prize winners pay attention to the prize-winning information, and send back the relevant documents according to the notices & explanations; no separate notification will be issued.
Notices
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