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Community tourism resource integration and marketing plan for the Wuri High-speed Railway Special Zone

  2. 將智慧觀光資訊系統帶入社區，讓計畫社區夥伴建立專屬於社區的觀光資源系統。
  3. 讓孩子體驗在地社區傳統文化。
  4. 以騎乘腳踏車之旅行模式，帶領一般民眾進入社區進行深度社區旅遊。
  5. 利用在地現有資源，讓民眾透過DIY方式更加認識在地社區。

The current project is mainly to continue the 107-108 project of the community tourism integration and marketing plan, the new project will extend from the south of Ling-Tung University , to the "Taichung City High-speed Railway Special Zone" and "Wuri DIstrict " spatial linear settlement, to open a leisure and recreational southern route from Ling-Tung University and Rainbow Village, constructing a friendly tourism and leisure activity interface for the Taichung high-speed rail portal. The LTU USR project is set to bring up the teachers and students of LTU academic departments and the teams of high school teachers and students, and also the industry professionals to assist neighboring communities in developing a community sightseeing cognition and working group.



The key success factors of tourism development are the concepts of attractiveness, transportation, complementary recreational facilities, etc., with the high-speed rail special zone as the core, with the school and the Taichung high-speed rail station as the starting and ending points respectively; using existing traffic lines and transportation, the Bicycle Round-the-Island Guide System, regional landscape roads, community pathways, etc. connect neighboring communities such as Rainbow Village, Xuetianli, Rendeli, Jiudri, Hurili, Wuri District, as well as Wuri Brewery, Wuri Farmers' Association, etc. ; to build a smart sightseeing tourism system.



Wuri District is located at the southern end of Taichung City. The area is rich in hydrology: including important streams and rivers such as Dadu Creek, Wuxi, Maoluo Creek, Dali Creek, and Fazi Creek. In addition, there are abundant water sources, well-developed agricultural irrigation systems and good drainage; numerous agricultural products such as rice, fruits, flowers, etc. have been developed from the nurture fertile land. Reaffirm the rich local human ecology accumulated in early development and industrial economic benefits, in recent years, in line with the industrial environment and social development needs, more environmental education visits, outdoor teaching, casual dining and shopping activities are gradually promoted. This project combines the supply, marketing and promotion department of the Wuri District Farmers' Association, which has been deeply cultivated in the local area for a long time, and connects important and attractive industry such as the Wuri Brewery, which has a high reputation and is moving toward related diversified operations; together in conducting effective tourism and leisure spaces in series to be a part of the sightseeing system.



This project will promote the implementation of smart tourism in the community through the establishment of a smart tourism resource platform, interpretive and guided talent industry-university training camps, and sightseeing tour experience workshops, and implement the innovation of tourism agricultural products and packaging design through in-depth study to cultivate rooted talents by means of hands on workshop and local visits field study.



1. The establishment of a smart tourism resource platform:



In addition to the governance offices of community development, the local community development associations are also established in various communities. However, with the aging of the organization members, they lack the ability to operate and design the online networks and web pages and to explore the characteristics of local cultural history and tourism resources. Therefore, the project team assists the community development association to go deep into the local community to explore local tourism resources. Through the smart tourism platform, the project high school vocational and community volunteers can jointly establish an information system and develop a community roaming app with on-site volunteers operations, and through the Beacan wireless communication function, so that visitors to the community can receive relevant travel information or preferential activities first-hand by their mobile devices. This will promote the development of smart tourism in the neighborhood communities.



2. Interpretation and Guided Talent Industry-University Training Camp:



In recent years, under the promotion of government policies, local communities have developed their own local tourism characteristics. However, most neighborhood governors or people who are interested in participating in public affairs lack of tourism-related backgrounds and professionalism. Therefore, this project designs the communities Sightseeing and leisure guide talent training courses to lead the planned high school vocational and community volunteers to actually enter the local industry, rooting down through the cooperation of industry, government, and academia, and training professional tourism guide talents. Also the teachers and students cooperated to study the Wuri High-speed Railway Special Zone, conduct in-depth local visits and records, compile local community tourism resources and cultural characteristics into books, so that visitors can see and appreciate different community cultures through a guided book.



3. Sightseeing tour experience workshop:



The development of tourism in various communities is gradually independent and lack of integration to become a tourism cluster, and it is difficult to develop into a sightseeing itinerary to bring in the tourism benefit for the communities. Therefore, this project connects the tourism attractions of their respective communities with the industry, high schools, universities and communities, and uses a bicycle tourism model to lead the general public into the community to improve the benefits of community tourism.



At present, many communities in Taiwan have created their own special agricultural product brands. Due to the lack of product packaging design and marketing experience, some of the product design might not be attractive for consumers. Therefore, this project helps local agricultural special products through cross-field cooperation. Packaging design and marketing channels are added to the farmers association's supply and marketing system. The farmers' associations are used as sales channels and bases. It's hoped that after the follow-up plan ends, the sales of agricultural products will continue and increase the income of local farmers and bring up the economic effects of the communities.


  1. University characteristic Startup Stage Project

  2. Taichung City

  3. Ling Tung University

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