I Want Fun
A group of teachers from the School of Management of China University of Technology walked into the Wanfang commercial district in the midsummer evening, looking at the Wanfang Hospital stood in front of them. The common feeling among them came up slowly, “The development of the commercial district was closely related to the school”, which contributed to the USR project of ‘Activation and Upgrade of Local Industries in the Wanfang Commercial District-Leading Practice of Smart City.’
Our Dream
Walking into the Wanfang commercial district, you will find its differences from other noisy and lively commercial district as it has more memorable simplicity and tranquility. Walking along section three, Xinglong Road, you will see that shops are opened along both sides of the block towards the lanes in order to serve diversified consumers, which has similar characteristics to the development of the Zhinan Road commercial district of Chengchi University. Wanfang commercial district has now become a gathering place for people from China University of Technology, Wanfang Hospital, Taiwan Police College, Wanfang High School, local residents and nearby businesses.
The overall commercial district buildings are mostly four- or five-level, built between 1960s and 1980s. The aged communities have dragged the progress of upgrading and competitiveness of the commercial district. Together with the increasing elders and declining birth rates, the local economy, community safety, medical care, local living need, etc. have become the focus and challenges of the future development of the commercial district. Therefore, it has become the dream of this group of Chinese University of Technology teachers to build the Wanfang Smart Living Community Platform to foster the commercial district development association, drive business intelligence innovation, boost the crowds in the commercial district, and support the local economy.
Marketing Wanfang’s Elegance
In order to tutor the marketing of the commercial district, explore the characteristics of the commercial district, promote local operations, and stimulate the creativity of the commercial district, this plan combines the three major characteristics of businesses, hospitals and schools to create a Wanfang Smart Living Community Platform (including APP), which includes smart stores, smart medical and nursing care and smart learning, allowing the three major partnerships in the commercial district to operate sustainably and deepen through this platform.
In terms of the development of the APP, in addition to allowing consumers to quickly get the latest information about the consumer offers from businesses, it can also be used to order meals online, reducing the waiting time for consumers; at the same time, the data obtained by consumer transactions can not only be used for business analysis , it can also be used for research and teaching, allowing students to learn to apply practical knowledge to the business field and achieve the purpose of learning and using.
The Driving Force for the Establishment of Wanfang Commercial District Development Association
In order to strike the balance among improving the quality of life of local residents and home safety, expanding the prosperity and development of the commercial district, after more than one year of preparation, supported by the businesses, homeowners, residents and three major local organizations-China University of Technology, Police College and the Wanfang Hospital, the ‘Taipei Wanfang Commerical District Development Association’ was formally established on September 5, 2020. Expected that through the organizational strength of the association, a happy and smart community where residents and businesses coexist can be enabled. In the meantime, more external resources can be introduced to the commercial district to boost sustainable development of the commercial district.
The Introduction of Smart Technology Education
In response to the plan, China University of Technology established a smart business laboratory in 2018, where complete laboratory equipment was set up within two years, combined with smart technology application courses, and used the Wanfang commercial district as the experimental field to learn AR, I-Beacon, customer service robots and service robots in the laboratory, to assist businesses in the Wanfang commercial district to carry out innovative ideas. In 2020, the Wanfang Smart Living Community Platform (including APP) will be deployed to apply intelligence applications in daily life of the community.
Smart Living Community Platform Promotes ‘Full Life Virtual Community’
In this era of Artificial Intelligence and Internet of Things (AIoT) when everyone has at least one smart device, the development of ‘smart city’ has gradually taken shape. Therefore, smart technology is used to help urban commercial district to do creative marketing and construct virtual communities to become a symbol of a progressive city. In order to transform Wanfang commercial district into a happy and smart commercial district, the project team started with gathering the needs of residents and businesses near the school in 2018. In 2019, it began to help consolidate community resources, organize the Wanfang Commercial District Development Association, and introduce smart technology applications to help businesses change their business models and improve the quality of life of residents.
This year (2020), with the goal of moving towards a ‘smart commercial district’ of a smart city, it plans to integrate the livelihood issues of users in Wanfang living community through the platform and APP to effectively collect community-related information to build a ‘Full-life virtual community’, which enables people in this virtual community to access relevant information they need in life more conveniently and intelligently.
Dream Realization
For the development footprint of the Wanfang commercial district, it is necessary to take into account the four aspects of business, living, education, and medical care, and stratified planning can make the development of the Wanfang commercial district more stable. In order to demonstrate the spirit of the university’s social responsibility, from the perspective of education, China University of Technology begins with local care, integrates community resources and share, facilitates smart technology to invite industrial innovations, creates community industry activation and upgrade, and looks forward to building a smart commercial district to promote the progress and prosperity of the commercial district.
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University characteristic Startup Stage Project
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Taipei City
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China University of Technology
Further reading
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