A three-color egg is not the one from salted, preserved, and marinated eggs, but present the three primary colors of gold, white, and transparent colors that a real egg should have. The former chairman of the Aboriginal Commission Wallis Pelin raised non-toxic eggs using natural farming methods on the Luesheng farm of the Meixi tribe in Nantou. He creates own brand "Balai", which means "real" egg.
The cost-effectiveness of the aboriginal products surpassed organic ones and pursue sustainable environment and culture. However, because of the lack of market certification mechanisms, stable sales are not possible! In order to solve this problem, Feng Chia University promotes the "Participatory Guarantee System for Tribal Creation" and introduces the Participatory Guarantee System (PGS) of the International Federation of Organic Agriculture Movements (IFOAM - Organics International), combining AI and AR technologies to establish an online platform, to drive the sustainable development of the tribe through a sustainable business model.
The premise is "learning"! The core of the project is not the online sales platform, but the development of solutions in collaboration with all parties! The tribe's business and life are closely related. The cultivation of "small amount and diverse" products is not a problem. " coordination of production and sales" is the real point, and we must get rid of the obstacle of "third-party verification"! Only then can the business rights be returned to the tribe. The cost of organic certification is high. Even if there are public subsidies. They are just like "a drop in the bucket". The person who comes for the certification processing is still a big "layman" who doesn't even know the egg, let alone cultural literary.
As a solution, PGS requires the "persons" involved in the production, processing, consulting, distribution, and consumption around the egg to provide it with part of the information. It will be "traceable", "unchangeable" and run in the blockchain principles. The principle of "de-centralization" forms a mutual guarantee system for mutual disclosure. Only with trust can "learn from each other"!
This should start from the organizational structure and process design, and lead to mutual learning. For example, agricultural experts and farm owners will survey fodder together, social scholars judge community participation and fair distribution, entrepreneurs evaluate profit and business models, chemical and ecological experts judge environmental health and safety, and consumers directly feedback their expectations. The IFOAM specification can be designed as an inspection form. As long as the content continues to be uploaded, the "stable activities" will be trusted, and the PGS qualification and the IFOAM-label based on the farm as a whole will be obtained.
It cannot be anxious! PGS is relatively unfamiliar in Taiwan. In order to start learning, well-planned workshops are necessary. We first developed a benchmarking strategy, found a natural chicken farmer from a skilled cooperative (Shi-Zai-An-Sin) to share the process. Then help Meixi tribe in tailor-made social design and try to conduct the certification.
The cost of data management is very high. So the process must be integrated into tribal life and business activities so that it can be implemented as it was the business as usual in everyday life. Based on the geographical disadvantages, the initial stage will focus on the surrounding areas of Meixi, and the development of grassroots cooperative organizations. Before the project exits, the farm empowerment and profit model must be established, and the scope of mutual learning can be completed!
The value of PGS is not in scale, but in the most suitable category for social design experiments (scope). Our ICT team uses AI to analyze crops, environmental characteristics, estimate harvests, and trace production history, which becomes the basis for mutual assurance. The marketing team set up the website "The Original Forest Belt" to make online purchases through text writing and film making to obtain consumer experiences which add extra values.
The change process is long-lasting. The Feng-Chia on-line shopping network and on-site campus market ensure that small farmers with low output can concentrate on production. A learning-oriented charity cafe is planning, which will integrate PGS into the campus and its community! The market has caused repercussions, and the Alumni Association has pledged to give its full support. With a stable income, the young aboriginal people will return to their tribes, production can be sustained, learning can be implemented, and PGS can be realized! We will not arrive on the goal at one single step, but each step should be arrived!
Tim Brown said that social design should start with anthropology. Finding the "right" students is the key to help them discover self-confidence, abilities and opportunities: ploughing, co-op internships, producing films, app development, curatorial practice, and summer camps in tribal elementary school, teaching children to observe nature with apps, uploading materials, experiencing and evaluating changes in the tribe.
Principal Chen of Nanfeng Elementary School of Meixi Tribe said: "Your students put aside their imagination of the tribe or the remote village, think about what kind of plan is suitable for the tribe? What kind of lesson plan is suitable for children? There is no knowledge competition, no profit calculation, they study in the tribe, seek out the experience and wisdom of the aboriginal people, treat each other sincerely and act actively..." This is the most touching and spiritual resonance of the university team I have worked with since becoming the principal!"
Farming, design, and marketing are integrated into courses to change students' willingness and ability: growing sweet potatoes before selling eggs, match with ecological courses, and sell them after the harvest and after that, they had learned the business. From over storage to classrooms knocking of rationed sales, from using Google forms, YouTuber to curating exhibitions, abilities have gradually evolved. The Balai eggs were sold out through pre-orders before the hens lay the eggs in real-time!
What we care about is the social environmental impact! If the tribe develops "organically", it can then learn to be independent from capitalism, young people will go home continually, reconcile with their elders, and children will get rid of the entanglement of Tic-Toc. The elderly will be properly taken care of, and the ecological diversity in the mountain forests will be protected. The Bio-kitchen classroom for ecological travelers surrounded by the "flock of chickens" has attracted public attention. We know very well that the project is provisional, but its impact is long-lasting!