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Digital Empowerment for Innovative Agriculture Eco-system Development in Southern Taiwan Rural Village

  1. 三階段建構創新農業生態系:(1) 給予資源、(2) 提供工具並培力農友、(3) 結合政產學研資源,共同建構創新農業生態系
  2. 發名國際建構一平台以整合前端友善農友、終端支持友善農耕產品之企業與消費者,以及擁有共同價值主張之第三方服務夥伴
  3. 「伴你左柚」活動,將生態系夥伴匯集一堂,透過相互認識、傾聽、互動形成利他、共好的共識,以實踐農村創新生態系
  4. 集結農村友善小農協同沙龍, 實踐農村共好、利他、共同出貨等活動,目標為促成產業鏈結以推動永續的城市及社區
  5. 生態系活動創造學校農友企業連結(圖片左起吳仁和主任、農友張景惠、康洋科技張妍溱董事長)
  6. 設計生態系活動以鏈結學校+友善農友+社會企業,創造生產端與消費端直接對話的機會以解決產銷資訊不平衡的問題
  7. 南台科技大學柯伶玫老師帶領學生團隊與張景惠農友協同合作,於交流中相互學習產業及學術的知識與Knowhow
  8. 農村場域培育學生人才,實踐學生與在地連結並於實作中服務客戶(圖為南台科大休閒事業系學生與企業代表)
  9. 分享操作生態系之經驗,鼓勵學生發揮創意行銷農村,與在地連結。(圖為中山大學企管系黃明新老師之行銷管理課程)
  10. 發名國際結合高雄慈善團體與友善小農於中秋節前夕祭出「惜福袖」公益專案,共募集5,225斤惜福柚,幫助1045戶弱勢家庭。
South Taiwan Interdisciplinary Center for Innovative Technology has been participating in agriculture's domain for more than three years. We found those farmers in Taiwan have outstanding abilities in planting high- quality products. However, agriculture industry chain has been so long, such as planting, harvesting, cleaning, packaging, marketing, etc. Owing to farmers' limited capability, they sell high-quality products to the general market at low prices. Resulting in those friendly farmers unable to obtain relative profits, this phenomenon has greatly affected farmers’ willingness to invest in friendly farming. For example, a farmer who wants to be friendly to a sustainable environment has invested three years in growing guava in the organic transition period. But the organic fruit looks bad and also farmers don't have other ways to sell, they could just send organic guavas to the general market. It was obvious, the purchase price of organic products is much  lower than general products. To those farmers, the babies which took care of their lives were sold at a low price. In the end, farmers could only give up and turn back to original planting way…

Facing the problems above, the center  has founded a social enterprise with farmers call "Farming International Co., Ltd."(Hereinafter referred to as Farming). Farming's core idea is "Rural innovation, public welfare transformation". Rural innovation means we gather those farmers who are willing to be friendly farming, altruistic and mutual benefit of small and medium farmers. Subvert the mode that you solo, though the standardization common ship goods and share benefits. Achieve innovation and transformation in rural areas. Public welfare transformation means Farming is not only supplies resources but introduces the government, industry, colleges and our research center into rural areas. We lead those farmers to learn together and cultivate new ideas and abilities. The most important thing is to build a sustainable environment. Supports the friendly farmers through gathering the preorders by enterprises. Help friendly agriculture to sustainably operate the innovative agricultural platform ecosystem.

The company is committed to linking multi-party resources and participants to join the ecosystem, and hopes that different stakeholders will connect with each other through value activities under the same concept. On the production side, there are currently 7 leading farmers who lead partners to expand production. The ecosystem has cooperated with 120 farmers so far. On the consumer side, it has accumulated shopping support from 40 CSR companies, 32 group buyers, and more than 700 consumers. On the third-party service side, 17 channels and industry such as Funb.com, Hi-Life, buy123.tw, Fastbuy.com, and Afu Food Bank, etc were linked and imported the energy of colleges, such as National Sun Yat-sen University, National Taitung University, Zhengxiu University of Science and Technology, Southern Taiwan University of Science and Technology, operating ecosystem activities, operating platforms, assisting farmers and producing teaching plans, etc., accumulating 263 students, and also cooperated with private organizations, such as PingTung Hitree Farmers' Alliance.

Although the center has been deeply involved in agricultural field for 3 years, it has mainly focused on development and management stakeholders in the past 2 years. This year is one of the important milestones in the construction of the ecosystem. It was held on 8/8 (Saturday). The “伴你左柚” activity brought ecosystem partners together. The number of participants in the activity was nearly 115, including 60 corporate representatives, such as Taiwan Hopax Chemicals Mfg. Co. Ltd, Jiu Zhen Nan Co., Ltd., and WeLeader BIO Co., Ltd., which not only supported Eco-Friendly Farming with actual pre-orders, but also called for Other companies responded by vigorously exerting their corporate influence, and the event created a performance of 2,000 boxes (approximately 10,000 catties) pre-purchased by Pomelo, and a revenue of approximately 1.09 million NT dollars.

The goal of “伴你左柚” activity was to connect the participants in the ecosystem. (1) Business: The value of corporate social responsibility was reflected in the ecological tour of the organic orchard. (2) Farmers: Farmers in different regions (Shiaying, Madou, Zuozhen) and products (Pomelo, Dragon Fruit) could learn from each other and build a consensus. (3)Colleges: Cross-school cooperation has achieved the goal of practicing USR. After that, the second cascade of activities was held on 9/5 (Saturday) following this pattern, with professors and students of Southern Taiwan University of Science and Technology as the organizers of the activities, achieving the goal of USR local connection and rearing students. 

Farming hopes to replicate this innovative business model in rural Taiwan and expand influence to more regions. Therefore, in addition to Tainan Madou, there have 9 small farmer settlements established in Tainan (Guava, Pomelo, Mango), Kaohsiung (Pineapple), and Pingtung (Passion fruit, Mango, Lemon, Dragon fruit, Indian jujube).

This plan will continue to gather energy for government, industry, colleges, and link stakeholders with the Farming, so as to realize technological empowerment to enhance the ability and benefits of farmers, and assist agricultural industry cluster development and create value through resource sharing. Finally, let us create a moving forward together, let this concept of mutual prosperity and mutual benefit pass on from generation to generation, and establish a sustainable and innovative agricultural ecosystem!
  1. University characteristic Startup Stage Project

  2. Kaohsiung City

  3. National Sun Yat-sen University

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Measures for Leaving a Message to Enter the Draw for the Live Streaming of the Opening Ceremony

  • Event Period

    From 13:00 to 14:00 on December 12 (Saturday), 2020

  • Event Measures

    Log in to your personal Facebook or Google account to proceed with leaving a message; each account with a successful message of #2020usrexpo left before the end of the live streaming of the opening ceremony will have an opportunity to enter the draw, and each account is restricted to winning the prize once only.

  • List of Winners

    On December 14 (Monday), 2020, the list of winners will be announced on the event official website https://2020usrexpo.org/) Announcement of the list of winners

Event Prize Content

  • 1st Prize

    “Huei Yeh” Power Extreme Massage Gun 1 winner

  • 2nd Prize

    Nestle Dolce Gusto Genio 2 1 winner

  • 3rd Prize

    KINYO Bluetooth 5.0 Wireless Speaker 2 winner

  • 4th Prize

    7-11 Gift Voucher valued at NT$200 27 winner

Announcement of the list of winners

The various prizes are expected to be notified via email and also announced on the event official website on December 14 (Monday), please will the prize winners pay attention to the prize-winning information, and send back the relevant documents according to the notices & explanations; no separate notification will be issued.

Notices

  1. The event period for this event is based on Taiwan time, and the delivery of the rewards is restricted to regions including Taiwan, Penghu, Kinmen, and Matsu.
  2. Please refer to the actual products for the event rewards, the pictures used on the website are for reference only; no request for changing colors, specs, transfers, or cash redemption will be accepted.
  3. Our event organizer will not be liable for the follow-up warranty and maintenance of the winning rewards; once the rewards have been collected, signed, and accepted, no reissuance of the rewards will be available if the rewards have been lost, peculated, discarded, or damaged. Please refer to the actual products for the prize rewards, no return or exchange will be accepted; the prize winner must contact the manufacturer of the rewards if there is any issue regarding malfunctioning, damage, or maintenance.
  4. 1st prize ~ 2nd prize (Winning prizes with a value exceeding NT$1,000 (inclusive): Each prize winner should fill out the “Reward Collection Application and Receipt (will be announced together with the announcement of the list of winners)” within 7 days (including holidays based on the post stamp) starting from the next day with the announcement of the list of winners, and must provide a copy of both sides of the ID card. The copy must be sent to the specified place via registered mail; those passing the deadline will be deemed to give up the prize and rights, and no objections will be accepted from the prize winners.
  5. 3rd Prize ~ 4th Prize (Winning prizes with a value less than NT$1,000 (inclusive): Prize winners should reply to the prize-winning notifying letter via Email within 7 days (including holidays) starting from the next day of the announcement of the list of winners, to confirm the collection of the rewards and to fill out the relevant info for sending the rewards (to confirm the address for sending the gift), and to accelerate the follow-up qualification review. If the prize winners do not complete the relevant info before the deadline, they will be deemed to give up the opportunity to collect the rewards, and no alternative gifts or reissuance of gifts will be available.
  6. When the prize winners have completed filling out the prize-winning info, the organizer will double-check the identification data of the prize winners, the rewards will only be sent out when all data is correct.
  7. All prize-winning qualification needs to be approved by the organizer before it becomes effective, all reviewing standards are based on the organizer as the only reference.
  8. If the prize winner did not fill in the data complete and correct, or cannot be in contact, or did not send back the required data within the announced time of the rewards, the prize winner will then be deemed to voluntarily give up the prize, no separate notification will be announced.
  9. According to the R.O.C Tax Act, if the prize winner is an individual residing in Taiwan, and the prize amount (value) exceeds NT$1,000 (inclusive), then a copy of both sides of the ID card will need to be handed in for taxation, which will be incorporated into individual income for the annual taxation. If the prize winner is not an individual residing in Taiwan, 20% of reward tax must be deducted from the reward first regardless of the prize amount before the prize winner can collect the reward. If the prize winner is not an adult, a household registration transcript must be provided along with a letter of consent from the legal representative. If the prize winner is unwilling to pay the tax first, he/she will be deemed to give up the reward, and no objections will be accepted.
  10. If the prize winner is in violation of the relevant event measures or has other dissents, the organizer is allowed to retrieve the reward and no objections from the prize winner will be accepted. If a judicial dispute is involved, all legal liabilities will be held by the individual. The organizer will not be liable.
  11. If it is confirmed that the participant used a hacker program or other method that evidently violates the fairness of the event in an attempt to influence the event, the organizer is then allowed to disqualify the participant immediately or to cancel the prize-winning qualification. Compensation will be liable if a loss is caused for the organizer due to this.
  12. For reasons that the organizer are not liable for, including a computer, network, telephone, or technique issues resulting in the delay, loss, incorrect, unidentifiable, or damaged data uploaded by the participants, the organizer will not be liable for any legal liability, and no objections from the participants and prize winners will be accepted.
  13. The organizer reserves the rights to review the qualification of the event participants, if the organizer or a third party has reported that the participants are found to use methods that are intentional or evidently violate the fairness of the event, or do not conform to the rules of this event, the organizer will then be allowed to cancel the prize immediately.
  14. The event measures are stated on the event platform, the organizer reserves the right to alter the event details at any time (participating method, gift content and quantity…etc.); the participants must agree completely to follow and obey the alterations of the event without any objection. Please refer to the announcement of the event measures if alternations have been made to the event measures, no separate notification will be available.
  15. Unmentioned matters of this event should be handled according to the relevant rules of the civil law; the organizer reserves the rights to maintain, modify, cease and explain the content, as well as to cancel the prize-winning qualification of any prize winner influencing other prize winners’ rights. Refer to the announcement on the platform for the modification info; no separate notification will be available.
  16. Participants in the event agree to accept the event measures and notices, if, in violation, the organizer will then be allowed to cancel the qualification of the participant or the prize winner, and then request the participant for compensation for the losses caused.
  17. When the event is unable to be conducted due to force majeure causes, the organizer has the rights to cancel, terminate, modify, or cease the event. Participants in the event are deemed to accept the effectiveness of the rules, for unmentioned matters, the organizer reserves the rights to modify, terminate, and alter the event content details without giving out a separate notification.

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