Shanshang District: Indigenous Shanshang Kid
The most productive of Shanshang is fruit, the specialties are pineapples, mangos, dragon fruits, greenhouse papayas, water caltrops, winter melon, orchids. Nevertheless, with the big flock of youngsters into the cities, rural labor is facing the aging and industrial decline. The government rolled out numerous preferential conditions and subsidies to encourage young farmers to return and make a creation. In USR plan’s stand, TUT starts mainly from constructing the combination between local peasants and public resources, focusing on community construction of young farmers’ return, and optimizing ecosystem of young farmers’ return to promote community and industry development and at the same time build up the brand model of young farmers - community culture - brand forge.
The key of local rural community creation has to find its root in producers themselves, consciousness, and attitude. The person in charge of K. Fika cafe is Chen Yun-Ju and head-water’s Peng Wei-Kai chose to go back to hometown; they give their endeavor and in the meanwhile set up the basement for their dreams. Apart from their own business, they also actively join the festivals in Shanshang District so as to keep the Shanshang Garden and Old Waterworks Museum at bay and go into communities to activate the local economy.
Strolling from Shanshang Garden and Old Waterworks Museum all the way to Shangshan downtown, there is a two-story white building near Shangshan elementary school. She chose to accompany her parents in her hometown despite the fact that she spent years abroad and got a master's degree in curating in Australia. From 2019, the museum gradually brought visitors to Shangshan; however, he found that there was a lack of local graceful cuisines and recreational space. Hence, she decided to combine produce of local farmers, to develop specialties and drinks of Shangshan. The outline bears north Europe style and rural Shangshan temperament, which articulates the unique field landscape. She insisted on using Shangshan ingredients to make stylish dishes, making sauces on her own without preservatives and conditioning packages to ensure the health of customers; Strictly choosing the coffee beans with the use of more than 20 kinds of African Arabica beans to create the flavor exclusive of K.Fika. The business also more tightens her family. Her mother, the former curator of Shangshan Library, rolls up the sleeves on every cuisine as well.
We knew Yun-Ju in the 2019 Shangshan Papaya Festival and since then she has started her return. From menu design, cuisine development, drink making to 178 cuisine map marketing in 2020, there were a series of intense combinations. Later we found Yun-Ju is an alumni of TUT and she wasso willing to provide intern chances for students. Through the teamwork of USR plan, K. Fika can further serve as the driving force of Shangshan community industrial development. In a sense, it can grant the tourists a down-to-earth place; in the future, K. Fika will enable more people to contact the history, culture, and industry of Shangshan by playing the role of local tour design hub, and thus make it possible for the local creation with Garden and Old Waterworks Museum.
Head-water Smoothie: the consistent nature of the owner and the store
Peasant Peng Wei-kai’s father moved to Shangshan as a farmer, who grew green bamboo shoots at first but later chose pineapples due to higher financial value. He bears a distinguishing affection for pineapples because he had spending weekends from primary to senior high on the farmland. He takes on the career later. In 2019, the Shangshan Papaya festival and the young farmer market at the opening of the Garden and Old Waterworks Museum started his slashing career. At first, he only developed fruit-related drinks and products for the activity, yet later he ran his own smoothie store on account of the fondness of this dessert. The store is located on the road near highway no.3 to the museum. The tidy yet heartwarming store serves drinks, dried fruit and smoothie made from local fruits, which enhances the sale of local produce and activates the community economy as well.
Wei-Kai’s sweety pineapple boasts a strong local touch among Shangshan young farmers in this plan. TUT personnel and students ordered nearly 200 boxes in the total number of 1000 ones at the marketing press conference for Shangshan pineapple entrepreneurial subscription! Such the savory pineapples that makes us think about how to get Wei-Kai or even Shangshan District to be well recognized. A series of discussions on how to roll out local touch pineapple gift boxes and drinks could be one of the ways to better Shangshan fruits.
In October 2020, K. Fika and Head-Water won a big wave of compliments by special drinks assisted by this plan in the Shangshan District community construction and industry promotion outcome exhibition. We also got the approving vote from Shangshan District director to deepen the assistance to young farmers and enlarge the community construction as well as industry promotion, by which we can further strengthen the combination between old waterworks museum and Shangshan local creation.
The key of local rural community creation has to find its root in producers themselves, consciousness, and attitude. The person in charge of K. Fika cafe is Chen Yun-Ju and head-water’s Peng Wei-Kai chose to go back to hometown; they give their endeavor and in the meanwhile set up the basement for their dreams. Apart from their own business, they also actively join the festivals in Shanshang District so as to keep the Shanshang Garden and Old Waterworks Museum at bay and go into communities to activate the local economy.
K. Fika cafe: the refreshment of Shanshang
Strolling from Shanshang Garden and Old Waterworks Museum all the way to Shangshan downtown, there is a two-story white building near Shangshan elementary school. She chose to accompany her parents in her hometown despite the fact that she spent years abroad and got a master's degree in curating in Australia. From 2019, the museum gradually brought visitors to Shangshan; however, he found that there was a lack of local graceful cuisines and recreational space. Hence, she decided to combine produce of local farmers, to develop specialties and drinks of Shangshan. The outline bears north Europe style and rural Shangshan temperament, which articulates the unique field landscape. She insisted on using Shangshan ingredients to make stylish dishes, making sauces on her own without preservatives and conditioning packages to ensure the health of customers; Strictly choosing the coffee beans with the use of more than 20 kinds of African Arabica beans to create the flavor exclusive of K.Fika. The business also more tightens her family. Her mother, the former curator of Shangshan Library, rolls up the sleeves on every cuisine as well.
We knew Yun-Ju in the 2019 Shangshan Papaya Festival and since then she has started her return. From menu design, cuisine development, drink making to 178 cuisine map marketing in 2020, there were a series of intense combinations. Later we found Yun-Ju is an alumni of TUT and she wasso willing to provide intern chances for students. Through the teamwork of USR plan, K. Fika can further serve as the driving force of Shangshan community industrial development. In a sense, it can grant the tourists a down-to-earth place; in the future, K. Fika will enable more people to contact the history, culture, and industry of Shangshan by playing the role of local tour design hub, and thus make it possible for the local creation with Garden and Old Waterworks Museum.
Head-water Smoothie: the consistent nature of the owner and the store
Peasant Peng Wei-kai’s father moved to Shangshan as a farmer, who grew green bamboo shoots at first but later chose pineapples due to higher financial value. He bears a distinguishing affection for pineapples because he had spending weekends from primary to senior high on the farmland. He takes on the career later. In 2019, the Shangshan Papaya festival and the young farmer market at the opening of the Garden and Old Waterworks Museum started his slashing career. At first, he only developed fruit-related drinks and products for the activity, yet later he ran his own smoothie store on account of the fondness of this dessert. The store is located on the road near highway no.3 to the museum. The tidy yet heartwarming store serves drinks, dried fruit and smoothie made from local fruits, which enhances the sale of local produce and activates the community economy as well.
Wei-Kai’s sweety pineapple boasts a strong local touch among Shangshan young farmers in this plan. TUT personnel and students ordered nearly 200 boxes in the total number of 1000 ones at the marketing press conference for Shangshan pineapple entrepreneurial subscription! Such the savory pineapples that makes us think about how to get Wei-Kai or even Shangshan District to be well recognized. A series of discussions on how to roll out local touch pineapple gift boxes and drinks could be one of the ways to better Shangshan fruits.
In October 2020, K. Fika and Head-Water won a big wave of compliments by special drinks assisted by this plan in the Shangshan District community construction and industry promotion outcome exhibition. We also got the approving vote from Shangshan District director to deepen the assistance to young farmers and enlarge the community construction as well as industry promotion, by which we can further strengthen the combination between old waterworks museum and Shangshan local creation.
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University characteristic Expansion Stage Project
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Tainan City
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Tainan University of Technology
356votes
Further reading
Measures for Leaving a Message to Enter the Draw for the Live Streaming of the Opening Ceremony
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Event Period
From 13:00 to 14:00 on December 12 (Saturday), 2020
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Event Measures
Log in to your personal Facebook or Google account to proceed with leaving a message; each account with a successful message of #2020usrexpo left before the end of the live streaming of the opening ceremony will have an opportunity to enter the draw, and each account is restricted to winning the prize once only.
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List of Winners
On December 14 (Monday), 2020, the list of winners will be announced on the event official website https://2020usrexpo.org/) Announcement of the list of winners
Event Prize Content
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1st Prize
“Huei Yeh” Power Extreme Massage Gun 1 winner
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2nd Prize
Nestle Dolce Gusto Genio 2 1 winner
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3rd Prize
KINYO Bluetooth 5.0 Wireless Speaker 2 winner
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4th Prize
7-11 Gift Voucher valued at NT$200 27 winner
Announcement of the list of winners
The various prizes are expected to be notified via email and also announced on the event official website on December 14 (Monday), please will the prize winners pay attention to the prize-winning information, and send back the relevant documents according to the notices & explanations; no separate notification will be issued.
Notices
- The event period for this event is based on Taiwan time, and the delivery of the rewards is restricted to regions including Taiwan, Penghu, Kinmen, and Matsu.
- Please refer to the actual products for the event rewards, the pictures used on the website are for reference only; no request for changing colors, specs, transfers, or cash redemption will be accepted.
- Our event organizer will not be liable for the follow-up warranty and maintenance of the winning rewards; once the rewards have been collected, signed, and accepted, no reissuance of the rewards will be available if the rewards have been lost, peculated, discarded, or damaged. Please refer to the actual products for the prize rewards, no return or exchange will be accepted; the prize winner must contact the manufacturer of the rewards if there is any issue regarding malfunctioning, damage, or maintenance.
- 1st prize ~ 2nd prize (Winning prizes with a value exceeding NT$1,000 (inclusive): Each prize winner should fill out the “Reward Collection Application and Receipt (will be announced together with the announcement of the list of winners)” within 7 days (including holidays based on the post stamp) starting from the next day with the announcement of the list of winners, and must provide a copy of both sides of the ID card. The copy must be sent to the specified place via registered mail; those passing the deadline will be deemed to give up the prize and rights, and no objections will be accepted from the prize winners.
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